The American Broadcasting Company (ABC [stylized as abc]) is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group, formerly ABC-TV. Its first broadcast on television was in 1948. It is the largest broadcaster in the world by revenues. As one of the Big Three television networks, its programming has contributed to American popular culture.
Corporate headquarters is in the Upper West Side of Manhattan in New York City, and the company’s news operations are also centered in Manhattan. Entertainment programming offices are in Burbank, California adjacent to the Walt Disney Studios and the corporate headquarters of The Walt Disney Company.
The formal name of the operation is American Broadcasting Companies, Inc., and that name appears on copyright notices for its in-house network productions and on all official documents of the company, including paychecks and contracts. A separate entity named ABC Inc., formerly Capital Cities/ABC Inc., is that firm’s direct parent company, and that company is owned in turn by Disney. The network is sometimes referred to as the “Alphabet Network”, due to the letters “ABC” being the first three letters of the Latin alphabet, in order.
The ABC (American Broadcasting Company) company logo is quite a simple iconic logo design. The ABC logo, being a media logo, still retains it’s simple font treatment enclosed by a circle back from 1979. ABC went through various phases of logo design starting in 1943 right up to the 3D ABC HD logo that it sports on it’s website now. The first logo used by ABC Television Network was made up of the image of a microphone flanked on both sides by the letters T and V and the letters ABC vertically aligned with in the icon of the microphone.
Then in 1962, the now familiar fonts treatment and enclosed in a large “a” was created by the legendary logo designer, Paul Rand. This later became even more simplified and the letters were used in a black circle.
I think the logo has worked well for ABC over the years. The choice of using a Bauhaus family font back in the 60s, a font that can easily duplicated, was a smart one – especially before the era of computer graphics. In 2007 ABC created a 3D version of the logo.