Canada Goose (also known as Canada Goose Expedition Clothing Outfitters) is a Canadian manufacturer of cold weather outerwear. The company was founded in 1957 by Sam Tick, under the name Metro Sportswear Ltd.
Early years (1957–1980)
In 1957, Polish immigrant Sam Tick founded Metro Sportswear Ltd. after spending years working as a cutter in other factories. Metro manufactured woolen vests, raincoats, snowmobile suits and other functional outerwear before creating down-filled jackets in the early 1970s. In 1972, Tick’s son-in-law, David Reiss, joined the company and eventually became CEO. Metro Sportswear evolved with innovative approaches to creating superior down-filled garments and became a leading private label down manufacturer. Metro mainly focused on manufacturing custom-ordered down-filled coats and heavy-duty parkas for the Canadian Rangers, city police departments, the Ontario Provincial Police, municipal workers, the Ministry of Environment, and the Ministry of Correctional Services.
Developing years (1980–1997)
In the early 1980s, Metro Sportswear expanded to 50 employees and David Reiss purchased the company from Sam Tick. In 1985, the down-filled parkas it had been producing were officially registered under the name Snow Goose. In the early 1990s, Metro began selling its products in Europe, where the Snow Goose name was already registered. Metro registered its European products under the name Canada Goose.
Expansion and growth (1997–present)
In 1997, David Reiss’ son, Dani Reiss, joined the company and eventually became president & CEO in 2001. Dani ignited the company with two key decisions – to produce only under the name Canada Goose and to remain “Made in Canada”, when popular thinking was to manufacture in Asia.
The business expanded rapidly in the mid-1990s, with sales and revenues increasing from roughly $3 million in 1991 to roughly $17.5 million in 2008.
In the early 2000s, Canada Goose began to expand internationally and in 2010, it opened an office in Stockholm, Sweden for its European operations. In 2011, Canada Goose expanded even more with the acquisition of a new plant in Winnipeg, Manitoba, Canada. As global growth continued, Canada Goose had to move its Winnipeg operations into an even bigger facility in 2013 to accommodate increased production. The company also recently opened its first U.S. office in Denver, Colorado as part of its growth strategy in the U.S.
In December 2013, Boston-based Bain Capital bought a majority stake in Canada Goose.
In just a decade, Canada Goose has seen its annual revenue grow by 4,000% as the company builds market share in Europe, the U.S. and Asia.