This is a official logo vector file of New Balance. This is an illustrator vector source file which can be editable for your own design project.
New Balance announced in April 2001 that a newly created division,[adsense] Aravon, would specialize in the production of orthopedic shoes, product to be available by spring of 2002. As part of expansion efforts, CEO Davis also signed several licensing agreements for the New Balance logo, though, unlike Nike and other popular rivals, he and his company declined to sign sports stars to multi-million-dollar endorsement deals. Instead, Davis stayed the course that had built the company, emphasizing the quality and design of New Balance shoes rather their stylistic appeal. Nor did New Balance target young consumers with the same zeal of its rivals. By 2003, the company was ranked third among athletic shoe manufacturers, capturing an 11 percent share of the market. In February 2004, the company acquired lacrosse equipment manufacturer Warrior and became a sponsor of major league lacrosse in the United States.